November 3–6, 2020
San Francisco

Unlock the Secrets to Influencing Prospect Behavior!

Crafting the right message to attract and hook your perfect audience, can sometimes feel like trying to find the proverbial needle in a haystack. Just imagine if you had science to guide you!

Nancy Harhut studies behavioral science and marketing, and she's identified the specific word and copy constructs that will trigger your B2B prospects to act.

Every. Single. Time.

And she wants to share them... WITH YOU!

At MarketingProfs B2B Forum 2018, Nancy delivered 26 memorable word and copy structures—one for each letter of the alphabet. And now, you'll get an exclusive look at her presentation and prescription to inspire your own audience.

In this fascinating (and funny!) look at the decision-making shortcuts hardwired into us all, Nancy serves up specific, real-life B2B examples of how to apply these triggers to your business.

Love what you see? Want more?

This is the kind of content—plus more!—you'll get at the all-new 2020 MarketingProfs B2B Forum happening November 3–6, 2020 in San Francisco.