A time of uncertainty, a time of reassurance 

Clients are anxious about the impact of COVID-19 on their lives and their livelihoods. 

This is a great time to reassure Clients who own a Sun Life participating policy. We manage our Participating Account to provide greater stability, even during economic uncertainty. 

In the face of low interest rates, guaranteed cash values will continue to grow. Once dividends are earned, they hold their value. Cash value stays within a policy unless Clients need to access it. 

It can be helpful to remind Clients that their policy offers guarantees to protect them. We've got an email to help you let them know:

• They have coverage if their policy is still in force.
• Their policy will hold its cash value, even when markets are volatile. 

Some Clients will also look towards our participating products to offset future volatility. The certainty par can provide is reassuring. After all, Sun Life has paid a dividend every year since 1877. During WWI and WII. Even during the Great Depression. 

To help you explain our par to Clients, you can use these resources:

• Over a century of proven performance helps Clients see the strength of our par account. 
• Facts & Figures helps Clients see the benefits par offers. 
• Picture the possibilities helps Clients see what par can offer their children. 
•  Strategy for mitigating risk and par investment philosophy pieces explain par in greater depth. 

We’re here to help. If you have questions about par, or about how to work with Clients looking at our par products, contact your Sun Life relationship manager.