Dealer Training Center
CARFAX PowerUp Series CARFAXconnect Series CARFAX Best Practices Series   
The PowerUP series features industry experts discussing key issues affecting dealers and provides solutions that can be used immediately.
Local SEO – It's No Laughing Matter
August 19, 2014 (32 minutes)

With recent Google updates, Local SEO is more important than ever. This webinar will explain how Local SEO is different from traditional SEO, how the latest Pigeon update affected search results, and what dealers should do to stay on top of local search results.
Online Reviews are your Customer Service
History Report
July 15, 2014 (31 minutes)

  1. Explore the similarities in consumer sentiment towards vehicle history reports and customer service history reports.
  2. Demonstrate the importance of an Online Review driven culture at your dealership.
  3. Share best practices for creating an Online Review driven culture that will motivate your staff.
Strategies and Insights for the Used Car Dealer
June 10, 2014 (25 minutes)

Consumers expect a personalized shopping experience. Meanwhile, dealers are faced with the challenge of connecting the right vehicle to the right likely buyer using the right message.

Powerful inventory insights and evolving technology can help deliver this type of direction to dealers to help them make better merchandising and pricing decisions. The result is a more targeted approach to selling used cars that will prove to increase profits and turn vehicles faster.
Proven Strategies to Maximize Your Digital Advertising Dollars
March 18, 2014 (32 minutes)

Have you often asked yourself, "Am I spending TOO much in any one area of digital? Is my digital advertising strategy covering enough landscape?" If you answered yes then this webinar is for you.
How to Drive Sales and Retention in the Mobile Age
February 18, 2014 (30 minutes)

In this webinar we will dispel myths surrounding mobile web and apps for dealers while giving you the tools to improve mobile engagement for sales and customer retention. Learn how your customers are using mobile devices to shop and why mobile web is not the only solution. Mobile apps are just as critical.
Mobile Dealer Data
How to be a Superhero in Local Searches
November 19, 2013 (33 minutes)

Local SEO is a specialized sub-set of Search Engine Optimization that concentrates on getting a website to rank well in a specific local area. Most SEO providers don't provide Local SEO and most dealers don't know how to do it – but it's exactly what auto dealers need. This webinar will cover the extra elements of Local SEO and explain tactics for Local SEO optimization.
How to Master Video In Your Dealership
September 10, 2013 (36 minutes)

Dealers are slowing starting to embrace video in their dealership. Don't miss out on the video revolution. Join us & learn strategies to use video in your vehicle merchandising and ways to influence consumer buying cycles using video.
How to "Win the Click" in a Digital World
July 9, 2013 (40 minutes)

In today's digital world car buyers have information at their fingertips - literally. However the same 3 questions car dealers faced years ago are being asked today.

Join us as we help you answer those questions by shifting the consumer focus from price to value with the ultimate goal of helping you "win the click."
Turn Customers into Raving Fans
May 21, 2013 (40 minutes)

As a dealer, you have spent countless hours and resources improving your Customer Satisfaction Index (CSI) and maintaining high ratings. It's clear your customers have great things to say. Now imagine turning those comments & ratings into sales tools. We'll show you how.
Act Like a Car Shopper... Think Like a Marketer
April 9, 2013 (48 minutes)

We all know online marketing is important, but what does it mean specifically for dealers? For anyone interested in learning online marketing and how you can take it to the next level, this webinar is for you.